In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a 'product/market fit' for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Download Running Lean : Iterate from Plan A to a Plan That Works – Ash Maurya ebook
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste – whether it’s time, money, effort, or all of the above – and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries’ Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one
Download Running Lean : Iterate from Plan A to a Plan That Works – Ash Maurya PDF ebook
Download Running Lean : Iterate from Plan A to a Plan That Works – Ash Maurya EPUB ebook
Subjects
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail—not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a 'product/market fit' for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
Publication Details
- Publisher:
- O'Reilly Media
- Edition:
- 2
- Publication Date:
- 2012
Format
- Kindle Book
- OverDrive Read 9.6 MB
- Adobe PDF eBook 8.3 MB
- Adobe EPUB eBook 9.6 MB
- Open PDF eBook 8.4 MB
- Open EPUB eBook 9.6 MB
Ash Maurya (Author)
Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building s...